You are currently browsing the category archive for the ‘web analytics’ category.
Ever since I started recruiting via Social networks, I was able to measure my ROI on my online activities.
No need to tell again I was working at Nedstat when social recruiting became a new way of finding candidates via web. It was 2005 and Linkedin, Open BC (now Xing), Viadeo and other social networks just started to create a huge pond with names, jobtitles and “resumes”.
At my role back 5 years ago, I was asked to recruit people with various technical backgrounds, like C++ developers, Unix System Admins and Software testers, to work in our office in Amsterdam. Besides the techies I was also in the lead of recruiting Consultants and Salesmen for our offices abroad in Europe, like France, Spain, Germany, UK and Belgium.
Instead of calling lots of agencies in these countries I started finding them myself via all what was to be found online. Regarding the business of Nedstat: Web Analytics Software, we wanted our new hires to be online savy, so if you were not to be found via web… What is your interest in internet?
Back then, it became a sport to report to the manager, who was found via which network or other types of databases.
Which gave me the opportunity to discover even SecondLife in my office workspace.
“Was I still working” the system administrator asked me once, you only seem to play around on the web when I come in.
Social Recruiting, what is happening?
Nowadays Social Recruiting has become on of the “Shouldn’t try that too” channels for recruitment.
And yes I still think you should, but start tracking your results from the minute you start!
At ERE Expo, several cases on “social recruiting” were highlighted, which were fantastic to see, but none of them gave a clear insight in how they keep track of their ROI, which for recruiters in the end should be HIRES.
Where there is a lot data you might want to keep track on, since you as a recruiter try to get the best from everywhere on and offline, here is an overview which Michele Porfilio, Director of Strategic Sourcing at Crowe Horwath LL, currently created and currently uses.
This overview might be very helpful for recruiters who are still struggling getting the right management input. Well I think too, this is what you would like to present your managers to start with:
To get the whole picture follow this link:
sourcing metrics form by Michele Porfilio
To get an overview of your employer brand status in Online Media, will be the next phase to implement in your management report, will be to much to show Michele’s great overview on that topic for now.
Though if you like more on where to start on that one too, you can always contact me or for more info.
Michele thank you for sharing!
Guido Fambach, Nedstat is teaching Dutch Recruiters what happens is you start messuring and analyzing the stats of your website.
What are people looking for in your site, how do they find your website, where do they come from!!!
I have been writing about this topic, web analytics, for years now and still can’t believe why only a hand full of recruiters amongst the >200 attendees here at this event actually use web analytics to improve their online activities.
I am glad finally Nedstat is live on stage at the mega Recruitment Event in the Netherlands.
Guido you did a great job!
On Thursday, March 25, 2010 in the Hulstkamp building in Rotterdam the Seminar Successful Recruitment via Internet will be held for the sixth time. The event has become the largest and most prominent event in the Netherlands in the field of online employment market and recruitment. With fascinating speakers about the latest developments in online recruiting.
What will be special about the line up this year, is the speaker from Nedstat presenting web analytics to the audience and how to run your online RECRUITMENT campaigns in a more effective way, we did not have that before anywhere, did we?
Looking forward to 25th. In the meantime follow #swvi for latest updates on the event.
Today the real unconference has started… Matt Alder, Paul Harrison, Jim Stroud are on stage discussing the Social media circus.
About using video
It doesn’t need to be a Hollywood style video….
Using video to attract candidates gives an overview of where they are going to work.
Keep it simple like this one
Paul Harrison comes up with the Jobstory: put that on film
Question from the audience, comments are enabled in video? Yes of course, keep up the interaction
Using Social media for recruitment, again here is the question.. What is ROI? Start measuring, start analyzing, than you can start fishing were the fish are!
still checking if the conversation is on video 
Today I gave a presentation together with Bas van de Haterd on web analytics for corporate recruiters, members of Recruiters United.
The presentation is in Dutch, but if you like an English version, email me gordon@rise.nl or give me a call.
Topics in the presentation: Analytics, Stats, Statistics, Webanalytics and Social Analytics, monitoring what is happening out there!
We inspired the corporate recruiters with the possibilities on how to increase ROI in online recruitment and learned them some new things in internet recruitment…. The core of internet recruitment.
