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This past summer I created a crash course Personal Branding for Jobseekers.
Doing this was actually quite normal amongst the other things I do in Online Recruitment. Knowing how to use the web and teaching recruiters what to do online, also gives me a clear insight in what a jobseeker should do online if he wants to be noticed, called and invited for an interview about his dreamjob.
So when de guys from Whizzie asked me to create a new course for their online teaching platform, we decided to start with Personal Branding for Jobseekers. Because nowadays…
In this course I explain the jobseeker via short, 5-10 minute video’s:
If you like more info in Online Presence for recruiters, contact me, courses are available, non-video, in French, German, English and Dutch.
Marc de Vries, CEO hyves.
Recruitment in Social Media and what to do with Hyves.
Your profile on Hyves tells others who you are and what you do.
Social Media: to share… and be yourself, don’t hide behind your company logo… Don’t centralize, Distribute!
Nice to know, in Holland
Hyves , 6,9 mln users
Linkedin, 1 mln users
Twitter, 50 K users
75% internet users do visit Social Networking sites….
Hyves and Recruitment:
Communicate, Share Social Content, Your Identity
But isn’t Hyves for children only? NO, 57+% is 13yrs and older of which in the age of 20-34yrs 80,5% is on Hyves! Okay, clear, we can recruit on Hyves.
But how? Tell us what to do?
First of the Poll: Do you mind, me recruiting you via Hyves
63% says you can recruit me via Hyves, via Friend 11% and 52% come and get me!
How to:
Corporate Communication, Build you brand tell your story and engage
Targeted Communication
Advertise
Tip, use your own network on Hyves to recruit, for free.
Marc thanks for your clear view on how to use Hyves!
In the following presentation I wrote down the first steps a recruiter could take for successful internet recruiting.
Examples of each step to take, I did not put in there. There are everywhere already. If you’d like to see those as well, let me know.
What are you doing?
If you want quality improvement in your online recruitment.
Of course this topic is about Recruitment, I will just be highlighting some marketing aspects of this profession, discussing Web Analytics and how Recruiters can benefit.
Web Analytics is the study of online behavior in order to improve it.
(More here http://en.wikipedia.org/wiki/Web_analytics)
Using Web Analytics we create awareness for ourselves on how candidates surf our site.
Web Analytics software is able to tell us where candidates come from, how they navigate through out site before applying for the job. Also Web Analytics software is telling us where candidates exit our site… that of course we don’t like.
How can we apply this Web Analytics knowledge to our Recruitment strategy?
Check this: Accountability and Create checkpoints
E.g. What money did I spend on traffic generation? And what is the ROI in: number of visitors, most valuable channel, conversion in applications.
If you already use an Applicant track and trace system, integrate your Web Analytics software with your ATS, this way you’ll get the best picture of your efforts out there. Note, be sure you use same Web Analytics software on your career site as you use on your company site.
Since we get a clearer picture of what we do and what they, the candidates, are doing with our online presence, we are able to move forward.
Now that we know what we spend, what quality and in what quantity each channel is able to bring us. We can build a roadmap for each and every job.
We are able to improve quality of our online recruitment.
Want to learn more on this topic?
Just a short posting today,
For a lot of people on the web, is being yourself, still….
Therefor the avatar has been created.
Of course what you would like to express with an avatar could be everything.
You could use a business like one or a personal one, or a more fantasy one (like above).
Most important, so I think, stay close to who you are.
And use a proper avatar.
That means your face when it’s about you, fantasy when it’s about fun or games and you could use your company logo, if it is about the company…
What does your avatar look like?
