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2011 is a brand new year,
A lot of things will happen in the recruitment area… We even might be recruiting in outer space because of lack of skilled people on earth…
What will happen this year is a further expansion in Mobile recruiting.
With the launch of mobile recruiting apps back in 2008, recruiting via Mobile has been evolving. Nowadays a recruiter is not up to date if he has not implemented Mobile in his marketing plans for 2011.
The recruiter has had over 2 years to think of his own mobile strategy..
- Why Mobile
- What is possible on Mobile
- Where to market my mobile recruiting features
- What will happen if we start using mobile recruiting
Of course many different thoughts around this, and also possibilities are limited to the carrier you need to work with in terms of dataplans and other stuff that limit internet usage.
The coolest thing with Mobile is that a recruiter can have his employer brand in their pocket
Worst thing about Mobile: to start having doubts about it “I worry, will people start using my app?”
Get this clear:
What is your goal in using mobile for recruitment
Are you aiming for direct hires?
Are you building on your brand awareness?
Would you like to keep ‘m up to date on what is happening in your company?
Would you like to let ‘m job snack during travel time?
What technologies can I combine in using Mobile?
If you like Text (sms) start with promoting: send #job to 4141 or push jobs
If you like Mobile web: check out on m.ourcompanyjobsite.com
If you like Apps: download coolestjobapp in one of the appstores
If you like QR: post one offline and get them to your job site instantly
If you like NFC: put your jobs in the window and let people that walk by pick ‘m up
If you like Bluetooth: use it on e.g. job fairs
If you like CheckIns: post your job tips in tools like Foursquare
If you like IRL: become mobile yourself and go out and meet people in person
If you like AR: create your brand experience in Layar’s Mobile Augmented Reality
If you like Facetime: think of mobile video
If you like Guerilla: Get out of your seat and make it happen!
If you like Innovation… Mash up… Create something new.. and tell me about it.
If you are thinking mobile recruiting is going nowhere:
do visit www.mRecruitingcamp.com … See you!
Thursday last week full of cool recruitment events in Amsterdam, the Netherlands.
My day started early, preparing the venue for the 2nd TruAmsterdam, which was held at YER. TruAmsterdam is one of TruEvents where recruiters share there thoughts on recruitment. The visitors of this one day event came from Czech Republic, Belgium, Netherlands, UK and Germany. The main topics were Mobile, Social Media, Recruiting Technology and Relocation Recruitment. The Trackleaders, were able to give us new insights on the various topics and started the creative minds of all attendees working overhours! So Cool.
After a long day being serious about recruiting we all took off to the 4rd Recruitment Industry Dance Event: facts & figures: I rest my case and won’t write about this, just watch the video and make sure you get a ticket for the next RIDE!
WHY ATTEND TRUAMSTERDAM?
TRU Amsterdam, June 23 and 24, strives to give track leaders and attendees the power to share and make the recruitment world more open and connected. Come learn, discuss, and network with recruiters and sourcers.
TRU Amsterdam offers: amplified reach
With track leaders from the four corners of the world, you will be exposed to several point of views, learn how things can be done differently, and how to get better results by working smarter.
TRU Amsterdam offers: enhanced engagement
This is not a lecture, this is not a classroom; this is an opportunity to engage with colleagues in the industry, to have a conversation, to have a debate, to have a better understanding of the industry
TRU Amsterdam offers: meaningful connections
Networking will be the word of the day. Whether you are exchanging business card, entering the information directly on your smart phone, or still using a plain old address book, you will leave TRU Amsterdam with a better connection that you came in.
TRU Amsterdam offers: deeper insights
Come and delve deeper into the recruitment industry. Ask questions, give your opinion, get an explanation, and leave with a better understanding of your own recruitment world.
picture by @fishdogs #TruLondon
TRU SOURCE
Don’t forget TRU Source:
#truSource is a training event for recruiters, in house and agency, and HR professionals responsible for finding the best talent. The line up features some of the world’s best sourcers who will share their talents and techniques on sourcing and profiling. This is an interactive and hands-on day that will suit both the novice and experienced resourcer and recruiter, and will explore all the channels. And of the day, you will know the basics of several sourcing techniques to help you find that right candidate for that job
And reserve your space here. Hurry up before you loose out on one of the most talked about unconferences.
Follow TRU Amsterdam on Twitter: #truamsterdam
Be part of the TRU-The-Recruiting-Unconference Fan Page on Facebook
Ask a question, Give a suggestion, Tell ‘m how great they are: thetruevents@gmail.com
Reserve Your Seat Today:
Eventbrite – http://truamsterdam2.eventbrite.com/
The TRU Amsterdam event is hosted by YER Amsterdam.
TRU is a production of @BillBoorman and @RadicalRecruit
Why I am attending this event? Well, because it is one of the better recruitment events these days… BE THERE!!!
Ever since I started recruiting via Social networks, I was able to measure my ROI on my online activities.
No need to tell again I was working at Nedstat when social recruiting became a new way of finding candidates via web. It was 2005 and Linkedin, Open BC (now Xing), Viadeo and other social networks just started to create a huge pond with names, jobtitles and “resumes”.
At my role back 5 years ago, I was asked to recruit people with various technical backgrounds, like C++ developers, Unix System Admins and Software testers, to work in our office in Amsterdam. Besides the techies I was also in the lead of recruiting Consultants and Salesmen for our offices abroad in Europe, like France, Spain, Germany, UK and Belgium.
Instead of calling lots of agencies in these countries I started finding them myself via all what was to be found online. Regarding the business of Nedstat: Web Analytics Software, we wanted our new hires to be online savy, so if you were not to be found via web… What is your interest in internet?
Back then, it became a sport to report to the manager, who was found via which network or other types of databases.
Which gave me the opportunity to discover even SecondLife in my office workspace.
“Was I still working” the system administrator asked me once, you only seem to play around on the web when I come in.
Social Recruiting, what is happening?
Nowadays Social Recruiting has become on of the “Shouldn’t try that too” channels for recruitment.
And yes I still think you should, but start tracking your results from the minute you start!
At ERE Expo, several cases on “social recruiting” were highlighted, which were fantastic to see, but none of them gave a clear insight in how they keep track of their ROI, which for recruiters in the end should be HIRES.
Where there is a lot data you might want to keep track on, since you as a recruiter try to get the best from everywhere on and offline, here is an overview which Michele Porfilio, Director of Strategic Sourcing at Crowe Horwath LL, currently created and currently uses.
This overview might be very helpful for recruiters who are still struggling getting the right management input. Well I think too, this is what you would like to present your managers to start with:
To get the whole picture follow this link:
sourcing metrics form by Michele Porfilio
To get an overview of your employer brand status in Online Media, will be the next phase to implement in your management report, will be to much to show Michele’s great overview on that topic for now.
Though if you like more on where to start on that one too, you can always contact me or for more info.
Michele thank you for sharing!
