Backbase starts recruiting via Mobile

Backbase has been named to the Visionary Quadrant in the Gartner Magic Quadrant for Horizontal Portals, 2011. According to Gartner, “Visionaries in this year’s Magic Quadrant demonstrate a firm grasp of emerging customer needs and the potential impact of new technology.

That is what I like about Backbase, they create new things, being innovative.

At Backbase I am currently recruiting, and one of my extra’s is that I will bring new ways of bringing candidates into the company. New as in, they didn’t do that before. But if it works, get us on there as well.

As the company is visionary, there are open minded too. They do listen when you have a good story.

Well you all know my passion about mobile… And I do support all to be done to get the word out there, “yes, people do use mobile for finding a new job!”

Our current approach with the use of Maddle (Dutch Mobile Advertising Company with focus on Recruiting): is creating vacancies for mobile, we called them maddles.
To get attention offline, we also created QR codes, for the overview page and for the jobs we got in there.

This QR code, to start our Mobile adventure, we placed in our social media profiles as an avatar, you know, Linkedin, Facebook, Foursquare and Twitter.
Further more we will start the rumble in the groups and communities we think are interested in our jobs. This approach is about advertising using Social and Mobile to reach out. We like to explore the way to move forward.


When you have managed to scan the qr codes you’ll see our set up of the mobile jobs advertisements, powered by Maddle.. And yes we made applying for the jobs easy. Oops, where are the share buttons??? Well, find it out and let me know when you’ve found them.

If you don’t have a QR reader than just type maddle.nl/backbase in your mobile browser.

That’s it for today!

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