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During the ERE Expo in San Diego, I was fortuned to see one of the better told stories on Recruitment via Social Media. Kat Drum at full power showed us their business case: Starbucks “Using Social Media to Attract & Engage Passive Candidates”
>>by ERE<<
Starbucks is one of the most prolific users of social media. You’ll find out how the employer brand and sourcing teams partner to take advantage of the largest consumer fan base on Facebook and all their Twitter followers. Learn how the employment brand and consumer brands work together to attract and engage passive candidates. Find out the results of Starbucks sourcers and recruiters using widgets and a powerful CRM tool and finally, find out how the company decides where to spend recruitment advertising dollars, and how it measures results.
or watch this video on Starbucks at ERE expo
Now, you might want to follow @starbucksjobs
In the mean time I’ll get another Starbucks 
Today I experienced my first Blog Talk Radio being Guest on the show.
Of course Mobile Recruitment was topic during the one hour radio show. Felix Wetzel, Allan Whitford, Keith Robinson, Bill Boorman, Dave Martin, managing director of AllTheTop- Bananas.com and myself were discussing what is, what could and what should be the candidate experience using mobile for jobseeking.
The whole show can be found here: “Mobile Recruiting”
Earlier today Terri Coligan and Gail Houston presented us the INTUIT way of working the Social Media Madness.
My thoughts on online recruitment are close to what they have done the past period online. I like that
Though they are still in “beta” all the pilots they do start to bring them good revenue. Succes is there.
ps… they haven’t worked out the slideshare possibilities yet for this presentation..= thanks Brandon
Today at ERE Expo Geoff Peterson is giving away a workshop on Mobile Recruiting.. And yes that is cool! Mobile hits Recruitment bigtime today.. After the workshop the welcome reception at ERE is being sponsored by Lokloq – Shake your Job so we will be mobile all day long.
The 3 things people carry around, keys, wallet and Mobile.
Mobile phones nowadays take over the amount of landlines slowly.
8 benefits of Mobile:
# Permanently connected, social networking sites in your pocket
# mobile is always carried: Average to Report: Lost wallet – 26 hrs Lost Cellphone -68 minutes….
# Mobile has a built in Payment channel: like sms or paypal -Buy on the go.
# Mobile is available at Creative Impulse: like interactive streaming while on-the-go
# Mobile measures audience accurately: 90% of audience information is captured on Cellphones vs 1% for tv or 10% for internet
# Only mobile captures Social context
# Mobile enables Augmented Reality: check out Layar and TAT, The Astonishing Tribe!
In a demo that drew gasps at TED2010, Blaise Aguera y Arcas demos new augmented-reality mapping technology from Microsoft
