Since I joined Twitter, 1,5yr ago, a lot of Q&A stuff on recruitment I received in my Twitter account.
Tweets like this one:

Or this one:

Today I got another tweet about Recruitment: for the Tourism Queensland, Australia

The best job ever is presented here, 34K applicants!!! (on Feb 24)

It shows the power of 2.0 recruitment. It shows the interactions, you can rate the applicant; it shows the power of a viral marketing campaign; it shows how video recruitment can be done. It also shows the power of mashup of techniques and technologies.

And yes, bloggers write about it.